Oh how the technological advances of our world grow scarier by the day. This time: your face is for sale on Facebook. Well, sort of.

What they’re calling “FaceDeals” (good one, guys), is basically a little camera that recognizes your face when you walk into an establishment you “like” on Facebook (as if Facebook determining your exact location wasn’t creepy enough). You know, so you can get a discount upon your arrival.

Apparently Facebook purchased Face.com a little while back (a company that first introduced facial recognition to the web), and this must be what they’ve been waiting to enfold. Of course this is all if you choose to opt-in and grant FaceDeals permission to verify your information (your BIOLOGY!), but that doesn’t make it right (or does it?).

The ad agency Redpepper who created the FaceDeals commercial (see below) commented on the whole thing, telling The Daily Mail that, “Facebook check-ins are a powerful mechanism for businesses to deliver discounts to loyal customers, yet few businesses, and fewer customers, have realized it. So we set out to evolve the check-in and sweeten the deal, making both irresistible.”

I don’t think irresistible would be the right word to use here. Call me old fashioned, but just let me bring in a bloody coupon!

(via NBC)