Along with the summertime comes some interesting stenches that get caught in the hot air (i.e.: fresh fried McDonalds seeping through your car window waiting in traffic). But some of the better scents out there are lingering throughout the Meadowlands of Hackensack, New Jersey. Consider for one second the concept of scented billboard trucks, more specifically cotton candy scented billboard trucks (every carny’s secret dream). Not a bad idea, but we were OK with just the over-greased pizza and elephant ears (and the barely put together rides and bratwurst).
Michelle Tartaglione, the managing director of the fair says the truck’s scent “smells wonderful” (we don’t doubt that at all) and the ad agency behind the cotton candy-smelling trucks, NJ Creative Direction, is using this marketing technique–”scent marketing”–to evoke nostalgia of people’s own childhood memories of attending old-style fairs.
State fair operators are dropping $15,000 for two of the trucks to circle around New Jersey and New York until the fair enfolds on Saturday. They are being described as “scratch and sniff” billboards, though no scratching or sniffing takes place.
We’re just hoping no one ever does this with chocolate chip cookies, and prefer the trucks stay as far away from us as possible, considering our sweet tooth. But for now, those in New Jersey and New York will experience some cotton candy-scented variety that claims to bring you back to a time and place (we just keep thinking about how much we really do want an elephant ear).